CERT NZ/Consumer Protection ‘Protect it’ campaign, and today we’re pleased to announce that it’s all go. Apologies if the announcement’s a bit later than you expected – we experienced some technical hiccups. The campaign is now live, and the free resources are available for you to download and use in your channels.

CERT NZ’s Trade Smart Online campaign provides practical advice for business owners on keeping their websites safe and secure. It’s being run online and on TV, with the TV component beginning on Sunday 19 July.

You can help us reach as many businesses as possible with the steps they can take to protect their websites and safeguard their customers’ payments and information.

Editorial content with the ‘Trade Smart Online’ banner – for your newsletter or website

Social media guide – including posts you can use on your social media channels

Social media static tiles – to enhance your posts

Social media animated gif – to truly liven up your posts

Email banners – to help you spread the campaign messages among your contacts

Web tiles – to drum up interest in the campaign among visitors to your website

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The Trade Smart Online campaign is being run alongside Consumer Protection’s Shop Smart Online campaign, which provides steps consumers can take to stay safe and secure when shopping online. Resources for this campaign are also available via our partner page, and you're welcome to distribute them to any consumer networks you can tap in to.

Know someone else who might be keen to take part in the campaign? Send them the link: www.cert.govt.nz/protect-it/partners/

We’re excited about the campaign and keen for you to be part of it.

Ngā mihi

The Trade Smart Online team

Posted on behalf of CERT NZ/Consumer Protection

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