ProCare has today announced the launch of a new cultural competency app called ‘ihi’ as part of its equity journey and as a way of helping staff, its network and wider stakeholders to increase their engagement in Te Ao Māori.

Bindi Norwell, Chief Executive at ProCare says: “ProCare is delighted to present ihi for our staff, our network and partners which is more than 2,500 people and their whānau. It’s so simple to use as it has the ability to swipe over words to listen to the pronunciation. This will allow people to practice in their own way, therefore giving them confidence in using te reo, supporting them to be more inclusive and connect with, respect and appreciate te ao Māori in their daily mahi (work).

Mihi Blair, Kaiwhakahaere Māori at ProCare says: “The name ihi was chosen to encourage users to start their cultural journey with enthusiasm. Starting a new journey always takes courage as you step into the unknown. The feeling when you are about to do something challenging, yet amazing – that’s ihi. That is how we want user to feel when they start using the app.

ihi has been developed in conjunction with Māori-owned technology company Kiwa Digital.